Digital Marketing Course in Sirhind

Module 1: Introduction to Digital Marketing

• Basics of Digital Marketing
• Traditional Marketing vs Digital Marketing
• Benefits of Online Marketing
• Digital Marketing Channels
• Career Opportunities in Digital Marketing

Module 2: Website Planning & Creation

• Domain Name & Hosting
• Introduction to WordPress
• Creating Business Website
• Website Design Basics
• Mobile Friendly Website
• Landing Page Creation

Module 3: Search Engine Optimization (SEO)

• Introduction to SEO
• On-Page SEO
• Off-Page SEO
• Keyword Research
• Link Building Techniques
• Technical SEO Basics
• Google Search Console
• SEO Tools

Module 4: Social Media Marketing (SMM)

• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• Twitter/X Marketing
• YouTube Marketing
• Social Media Strategy
• Content Planning & Scheduling

Module 5: Google Ads / PPC

• Introduction to Google Ads
• Search Ads
• Display Ads
• Video Ads
• Keyword Planner
• Campaign Setup
• Budget Management
• Ad Optimization

Module 6: Meta Ads (Facebook & Instagram Ads)

• Meta Business Suite
• Ad Account Setup
• Audience Targeting
• Lead Generation Ads
• Boosting Posts
• Ad Creatives & Copywriting
• Performance Tracking

Module 7: Content Marketing

• Content Writing Basics
• Blog Writing
• Copywriting Techniques
• Canva Designing
• Content Strategy
• Viral Content Ideas

Module 8: Email Marketing

• Introduction to Email Marketing
• Email Campaign Creation
• Subscriber List Building
• Newsletter Design
• Automation Basics
• Email Marketing Tools

Module 9: YouTube Marketing

• YouTube Channel Setup
• Video SEO
• Thumbnail Design
• Shorts Marketing
• Monetization Basics
• Video Promotion Strategies

Module 10: Affiliate Marketing

• Introduction to Affiliate Marketing
• Affiliate Platforms
• Product Promotion Techniques
• Earning Methods
• Niche Selection

Module 11: Freelancing & Earning Methods

• Fiverr Profile Setup
• Upwork Basics
• Client Communication
• Proposal Writing
• Portfolio Creation
• Online Income Methods

Module 12: Analytics & Reporting

• Google Analytics Basics
• Website Traffic Analysis
• Conversion Tracking
• Performance Reports
• Data Interpretation

Module 13: AI Tools for Digital Marketing

• AI Content Writing Tools
• AI Image & Video Tools
• ChatGPT for Marketing
• Automation Tools
• AI for Social Media Content

Module 14: Practical Projects

• Live Campaign Creation
• SEO Practice Project
• Social Media Page Management
• Ad Campaign Practice
• Website Creation Project

Module 15: Certification & Interview Preparation

• Resume Building
• Interview Questions
• Digital Marketing Certifications
• Career Guidance
• Internship Support

Course Highlights

• 100% Practical Training
• Live Projects
• Certification
• Job Assistance
• Freelancing Guidance
• Notes & Recorded Classes
• Beginner to Advanced Level